PBHE111 Introduction To Health Care Administration


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Internet has become the new buzzword of the 21st century. This technology has allowed people to live fast and be successful in many different fields.

Because it allows people to keep in touch with each other without formal visits or casual visits, social media is a very interesting tool for the current generation (Neiger et. al. 2012).

Social media has been called E health because it had helped the healthcare sector a lot.

They are responsible to publish important contents that help users take preventive and curative measures.

Social media can have a significant impact on health literacy and health status.

A large number of patients have found the internet-based technology known as patient centered electronic health to be particularly helpful.

This network connected patients, their experiences, and advices to each other.

These networks have allowed them to both share and consume information on their conditions and ways to get well.

This allows patients to be more focused and participate in the treatment.

This facilitates patient empowerment (Jiang & Yang (2015)

However, there have been many reports suggesting that privacy and security are often compromised.

Researchers tried to analyze the multifaceted complexity of social networks in the healthcare industry.

The connections made on social media depend on the individual’s characteristics, circumstances, message content, adaptive practices, dimensions, context, circumstances, and characteristics of the relationship.

This has shown that health information communication can engage people beyond informal and formal care providers.

This information can also be influenced by social contexts and personal characteristics, in addition to health issues.

IT industry has had to adapt the main concept and use social media to reflect patients’ communication needs (Valdez & Brennan (2015)).

There have been many negative aspects linked to the accessibility of information about healthcare on social media.

Doctors can release information about healthcare that is biased.

Patients and patients are encouraged to visit such physicians, which makes social media a great platform for advertising.

A negative aspect of social media is the fact that not all content is accurate. They can be modified at any moment.

The information’s freshness and immediacy is also controversial.

The cyber crime units of different countries are not able to stop the rise of spammers on the internet.

De Martino and colleagues, 2017, found that even information that is relevant to a specific individual may not be relevant or applicable to others.

Language gaps are also known to be a hindrance in the exchange of information (Jiang, Yang, 2015).

Researchers have attempted to find ways that social media can be protected against the mentioned threats over the years.

It is vital to ensure that four key standards are maintained in order to make information accessible and useful for students.

It is important to provide information about authorship, including their affiliations and important credentials, so that authenticity can be established.

It is important to provide attribution so that readers can be sure about the sources, references, and citations used in the content.

The third requirement is disclosure. It enables website owners, sponsors, advertisers, and funding arrangements to be disclosed.

Last, the criteria of currency will ensure that any content updated should be dated.

DeMartino et. al., 2017, recommends that a quality rating be given ranging from 0 to 4. This will allow the reader to judge the authenticity of each score.

Social Media Research: The Model of Consumer Health Information Seeking Behavior.

International Journal of Communications, Network and System Sciences, 9.08.326.

De Martino I., D’Apolito R. McLawhorn A. S. McLawhorn A. S. Fehring K. A. Sculco P. K. Gasparini G.

Social media and patients: Benefits and disadvantages.

Current reviews in musculoskeletal medical, 10(1): 141-145.

Expanding the consumer health vocabulary by learning about online health social media.

International Conference on Social Computing.

Springer International Publishing.

Social media usage for health promotion, key performance indicators, & evaluation metrics.

Health promotion practice, 13(2) 159-164.

A foundation for consumer health IT design: Exploring patient’s health information communication patterns with social network members.

International journal for medical informatics, 85(5), 363-374.