PHAR1003 Non-Prescription Medications And Self-Care


Assessment Task (Essay).

This assessment task requires you to write an essay.

You will write an essay about how mastering professional communication skills, and following the expectations of professionalism, contribute to optimal patient care for pharmacists.

Your essay should contain a first-half that defines professional communication and professionalism. It will also include references to academic literature.

In the second section of the essay, you will need to demonstrate how you can combine these concepts. Support your writing by citing academic literature.



The pharmacist, also known as druggists/chemists, is a healthcare professional who plays an important role for safe and effective medication usage.

Their main duty is to know the mechanism of drug action, side effects, therapeutic role, contraindications and patient monitoring parameters. (American College of Clinical Pharmacy (2014)

Every day pharmacists are faced with the challenge of communicating with patients, physicians, office staff, and employees under pressure.

This essay will address professional communication skills and optimal patient care.

Professional Communication and Professionalism

Professional communication can be described as a broad term that encompasses all communication types, whether it is written, visual, or oral.

The discipline is based on a wide range of pedagogical principles. These include learning theory, software, and rhetoric technology (Arnold & Boggs (2015)).

A business’ communication skills are vital because all forms of work include writing, speaking and listening to software, internet research and computer use.

There is increasing evidence that poor communication causes many problems in a business and hinders the flow of information, opinions, and ideas.

Any written or spoken communication that helps someone to communicate his feelings to his receivers is professional communication.

A pharmacist may use short reports to present his case, laboratory reports and interim reports. They also use proposals, brief reports, case studies, lab reports, proposals, interim or website-based electronic delivery (Bhatia & Bremner (2014)).

It is important to pay attention to the accuracy of information, perspectives, and desired outcome.

It is also expected that the communication be brief and to-the-point.

Professional communication within the professional realm is also characterized by the requirement that the information presented be clear and unambiguous.

Professional communicators should be able to communicate clearly and keep their message focused.

It is well-known that managing multiple issues can create confusion and chaos which can be detrimental to sound management.

Stakeholders, regardless of their organization size, can have diverse communication needs.

Pharmacy professionals must be able tailor communication needs to the specific needs and interests of the target audience.

Integration of Professional Communication to Optimal Care for Patients

In order to be professional at work, pharmacists must incorporate professionalism and professional communication.


According to Olsson and colleagues. (2014), one key approach to achieving the same is to adhere all rules and expectations regarding the job profile.

While healthcare professionals will be there to supervise pharmacists’ work, the pharmacists can still work independently and focus on communicating with their audience.

The key to success in any profession is personal responsibility (Bergman, et al. 2016).

This requires pharmacists to show sufficient commitment to the changes they wish to make in the area safe and effective medicine.

A pharmacist’s sense of responsibility will allow them to exercise complete control over their actions. This will enable them to communicate well.

Evidence is mounting that patients’ perceptions about the quality and value of healthcare services are largely affected by how they interact with their clinicians (Roche & Kelliher (2014).

As a pharmacist, you will need to integrate professional communication into your job. This will allow you to build a relationship with patients by showing a willingness and ability to listen to their concerns.

This will improve patient health through the adherence of pharmacist-recommended treatment and encourage self-management (Antunes Gomes & Cavaco (2015)).

The World Health Organisation recognizes pharmacists as being a critical part in the training of future pharmacists. This is why they have created the role of communicator (WHO 2019, 2019).

Professional communication is crucial due to the patient-centred nature of pharmacists’ work.

One way to integrate professional communications is to adjust the tone of communication to enable patients to comprehend the information being transmitted (Luetsch & Rowett 2015).

It is important to avoid medical jargons so that patients can understand the possible benefits and risks of any medication.

Respect, dignity, compassion and understanding the patient’s experience with their disease is essential to patient-centred healthcare.

If patients have the ability to make informed decisions about their care and treatment, they can achieve optimal patient outcomes.

Partnerships with patients can also include understanding the beliefs, biases, and perceptions of pharmacists. This will improve patient outcomes (Liaw and al., 2014).

While communication is an essential aspect of professionalism, miscommunications can occur when pharmacists do not display the right skills such as attention, semantics, empathy, and active listening.

Murad, Chatterley, and Guirguis (2014) stated that the pharmacists will be able to clarify the meanings and use prompts, open-ended question, and asking the patients questions.

It is possible to achieve the best patient outcome by allowing patients to express their fears and concerns about medication usage throughout the encounter. The pharmacist must then be transparent while trying to resolve the issues.

Paraphrasing and summarizing what was said is another important skill that pharmacists need to practice in order not to misunderstand.


Therefore, pharmacists are often required to engage in rush-like interactions that leave recipients confused.

The ability to communicate professionally will assist pharmacists in complex activities like executing medicine reviews and encouraging patients to follow the prescribed medication.

To communicate effectively with patients, pharmacists must have excellent communication skills. They need to assess the understanding of their patients, understand their expectations, get their motivations and help them express their preferences.

The pharmacists will be able to provide the necessary support to patients in making the right treatment choices. This will help ensure that the patient’s success.


American College of Clinical Pharmacy.

Clinical pharmacists: Standards of practice.

Pharmacotherapy: The Journal of Human Pharmacology and Drug Therapy (34(8), 794-797.

What is the relationship between pharmacist and patient that determines loyalty in pharmacy?

Research in Social and Administrative Pharmacy. 11(4): 560-570.

Interpersonal relationships: Professional communication skills are essential for nurses.

Pharmacist-physician communication: Expanding and developing the pharmaceutical role.

Health communication 31(2), 161-170.

Routledge’s handbook for language and professional communication.

Business and professional communication: Performance, processes and plans.

Simulation is used to increase safe care for a patient in need of interprofessional communication training.

Nurse Education Today 34(2), 259-265.

Interprofessional communication training: benefits for practicing pharmacists.

International journal for clinical pharmacy, 37(5) 857-864.

A meta-narrative analysis of recorded patient-pharmacist interaction: Exploring biomedical, or patient-centered communication?

Research in Social and Administrative Pharmacy, 10(1): 1-20.

In Swedish community pharmacies, pharmacist-patient communication.

Research in Social and Administrative Pharmacy, 10(1): 149-155.

Giving “best advice:” Proposing a framework for community pharmacist professional judgment formation.

Communication satisfaction in public hospitals by professional nurses.

Journal of nursing administration, 23(8), 974-982.

World Health Organization.

The Pharmacist’s Role in the Health Care System.